You send out the first e-mail ad and that is only the start of your business relationship with your subscribers, it’s very important to follow-up a day or two later with your list. Most people might have skipped over it the first time, sometimes people need to see an ad a few times before they click. Another reason is the first e-mail subject line never grabbed their attention, but that’s a copy write issue and I will dedicate more posts about it in the future.
It could also be that e-mail filters are blocking you e-mail messages from even getting to your opt-in subscribers. This series of articles will give thirty reasons to follow-up with your list subscribers. Just make sure to be honest when you use these follow-up strategies.
#1 Price Increase
Warn your prospects that your product is about to go up in price. With this slow economy people are very price conscious. If they have any interest in your product they will want to buy it for the lowest price possible..
#2 Easy Payments
Inform your prospects that you have added an easy payment plan. If your product is expensive, people may be hesitant to dish out all that money at once. A payment plan will be easier for them to budget in the cost over a certain period of time.
#3 Server Down
Notify your prospects that your server went down briefly with all the traffic you received. People will assume that with all that traffic your product must be good. And they will understand why they had trouble visiting your web site the first time.
#4 E-mail Filtered
Tell your prospects that your first e-mail may have been filtered. You can say you forgot to spam filter check it or you noticed from your e-mail stats that many of the e-mails did not get delivered. Either way people understand that e-mail isn’t as reliable as it used to be.
#5 Price Decrease
Advise your prospects that you actually lowered the price of your product. I guess the only reason you may want to do this is because it’s not selling well at the current price. You can say you mistakenly over priced it or blame it on the economy.
#6 Bonuses Added
Alert your prospects that you have added new bonus products to your offer. It could be bonus products that you added or some of your joint venture partners donated. People that didn’t want to buy before may change their mind because of the extra value.
#7 List Problems
Brief your prospects about the problems you had with your list server or auto-responder service.. Because of the problems you’re not really sure if the first e-mail you sent out made it ok. People understand the technical problems that can arise with the Internet.
#8 Sale Ending
Forewarn your prospects that your sale will be ending very soon. It will create urgency because they may not have another chance to purchase your product in the future. The closer your follow-up message is to the deadline the more effective it will be.
#9 Quantity Warning
Educate your prospects that you don’t have very many copies of your product left before they sell out. The fewer amount of products you have left the faster they will decided to buy. People who want your product don’t want you to run out before they buy.
#10 Holiday E-mail
Enlighten your prospects that they may have missed your first e-mail because of the busy holidays. People usually ignore, skip over or delete a lot of e-mails during the holiday time because they are busy, have less time and are spending more time with their friends and family.
stay tuned for more suggestions